TY  - BOOK
AU  - Pearson,Timothy R.
TI  - The old rules of marketing are dead: 6 new rules to reinvent your brand & reigniting your business 
SN  - 0071762558 (alk. paper)
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references and index; Machine generated contents note: RULE ONE THE CORE IS EVERYTHING -- Principle #1 A Brand's Essence Says It All -- Principle #2 The Customer Really Does Know Best -- Principle #3 Your Reputation Precedes You -- Principle #4 Play Nicely Together ... or Else -- Principle #5 Sleep Soundly, Work Fearfully -- RULE TWO YOU HAVE NOTHING WITHOUT THE FOUNDATION -- Principle #6 Integrity Is Next to Godliness -- Principle #7 A Single Word or Symbol Can Speak Volumes -- Principle #8 The Whole Is Larger than Its Parts -- Principle #9 Mind Your P's (and You Can Forget About the A's) -- Principle #10 Do as I Do, Not as I Say -- RULE THREE THERE ARE MANY CHOICES BUT ONLY ONE CUSTOMER -- Principle #11 Strategy Is the Heart, but Measurement Is the Lifeblood -- Principle #12 Frameworks, Frameworks, Frameworks -- Principle #13 Perception Really Is Your Customer's Reality -- Principle #14 Communicate; Then Communicate Some More -- Principle #15 It's More than Just Channel Surfing -- RULE FOUR DO THE RIGHT THINGS FOR THE RIGHT REASONS -- Principle #16 It's All About the Relationship -- Principle #17 You Don't Have to Go It Alone -- Principle #18 It's Not About You, It's Really About Me -- Principle #19 The Long Arm of the Law -- RULE FIVE INFRASTRUCTURE IS MORE THAN JUST PIPES -- Principle #20 There's a Reason It's Called the Center -- Principle #21 Technology Is Only the Enabler -- Principle #22 Right Information, Right People, Right Time, Wrong Thought -- RULE SIX LEAD AND OTHERS WILL FOLLOW -- Principle #23 Leadership Isn't a Noun, It's a Verb
ER  -