TY  - BOOK
AU  - Isdell,Edward Neville
AU  - Beasley,David
TI  - Inside Coca-Cola: a CEO's life story of building the world's most popular brand 
SN  - 031261795X (hardcover : alk. paper)
PY  - 2011///
CY  - New York
PB  - St. Martin's Press
KW  - Isdell, Edward Neville,
KW  - Coca-Cola Company
KW  - Chief executive officers
KW  - Biography
KW  - Soft drink industry
N1  - Includes bibliographical references and index
ER  -