TY  - BOOK
AU  - Broughton,Philip Delves
TI  - The art of the sale: learning from the masters about the business of life 
SN  - 1594203326
PY  - 2012///
CY  - New York
PB  - Penguin Press
KW  - Selling
N1  - Includes bibliographical references (p. [277]-281) and index; Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The Zen of sales -- Hybrid vigor -- Epilogue : lemonade stand
N2  - An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse
ER  -