TY  - BOOK
AU  - Petty,Sarah
AU  - Verbeck,Erin
TI  - Worth every penny: build a business that thrills your customers and still charge what you're worth 
SN  - 1608322777
PY  - 2012///
CY  - Austin, Tex.
PB  - Greenleaf Book Group Press
KW  - New business enterprises
KW  - Planning
KW  - Pricing
KW  - Small business marketing
KW  - Success in business
N1  - Includes bibliographical references; Boutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet
N2  - A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount
ER  -