TY - BOOK AU - Tjan,Anthony K. AU - Harrington,Richard J. AU - Hsieh,Tsun-Yan TI - Heart, smarts, guts, and luck: what it takes to be an entrepreneur and build a great business SN - 1422161943 (alk. paper) PY - 2012/// CY - Boston, Mass. PB - Harvard Business Review Press KW - Entrepreneurship KW - New business enterprises KW - Success in business N1 - Includes bibliographical references and index; Our purpose and guide to this book -- Traits and profiles of great entrepreneurs -- Heart : winning with the heart -- Smarts : IQ is only the beginning -- Guts : how to initiate, endure, and evolve -- Luck's inevitable role in business building -- Business archetypes and iconoclasts -- Putting it all together -- True north questions for reflection -- Wisdom manifestos -- E.A.T.: take the self-assessment survey -- Wrapping it all up ER -