TY  - BOOK
AU  - Fromm,Jeff
AU  - Garton,Christie
TI  - Marketing to millennials: reach the largest and most influential generation of consumers ever 
SN  - 0814433227 (hardcover)
PY  - 2013///]
CY  - New York
PB  - AMACOM, American Management Association
KW  - Consumer behavior
KW  - Generation Y
KW  - Attitudes
KW  - Target marketing
KW  - Young adult consumers
N1  - Includes bibliographical references and index
ER  -