TY  - BOOK
AU  - Walters,Suzanne
AU  - Jackson,Kent
TI  - Breakthrough branding: positioning your library to survive and thrive 
SN  - 1555707661 (paperback : alk. paper)
PY  - 2013///
CY  - Chicago
PB  - Neal-Schuman, an imprint of the American Library Association
KW  - Branding (Marketing)
KW  - Libraries
KW  - Marketing
N1  - Includes bibliographical references and index; What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries
N2  - Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion
ER  -