TY  - BOOK
AU  - Wyatt,Paul
TI  - The digital creative's survival guide
SN  - 1440318484 (hbk.)
PY  - 2013///
CY  - Cincinnati, Ohio
PB  - How Books
KW  - Advertising campaigns
KW  - Advertising
KW  - Management
KW  - Vocational guidance
KW  - Broadcast advertising
KW  - Internet advertising
N1  - "Everything you need for a successful career in web, app, multimedia and broadcast design"--Cover; Includes index
N2  - This guide has practical advice on topics like managing studio politics, dealing with nightmare clients, using good digital project management practices, understanding design briefs and finding your niche in a constantly changing industry. Included are: interviews with successful creatives from around the world; deconstructions of digital design projects that worked; practical career information and advice for staying marketable and future-proof
ER  -