TY  - BOOK
AU  - Saatchi,Maurice Nathan
TI  - Brutal simplicity of thought: how it changed the world 
SN  - 1250012953
PY  - 2013///
CY  - New York, N.Y.
PB  - St. Martin's Press
KW  - M&C Saatchi Worldwide (Firm)
KW  - Advertising
KW  - Creative ability
KW  - Simplicity
N1  - Originally published in Great Britain by Ebury Press in 2011
N2  - "This book started life as a training manual for Saatchi employees. Its approach shaped the Saatchistory for 40 years"--Page 110
ER  -