TY - BOOK AU - Schawbel,Dan TI - Promote yourself: the new rules for career success SN - 1250025680 (trade pbk. : alk. paper) PY - 2013///] CY - New York PB - St. Martin's Press KW - Career changes KW - Career development KW - New business enterprises KW - Management KW - Success in business N1 - Includes bibliographical references (pages 245-248); The future is you -- Hard skills : be more than your job description -- Soft skills : make every impression count -- Online skills: using the web to build your personal brand -- Gain visibility without being known as a self-promotional jerk -- What managers look for when they decide whom to promote -- Develop cross-generational relationships -- Build your network at work and beyond -- Turn your passion into a new position -- Start your own business while on the job -- Moving up, moving sideways or moving on? N2 - Provides counsel on how to promote oneself and find a desirable job by creating personal brands that exhibit the qualities employers seek ER -