TY  - BOOK
AU  - Signorelli,Jim
TI  - StoryBranding 2.0: creating standout brands through the purpose of story 
SN  - 1626340315
PY  - 2014///]
CY  - Austin, Texas
PB  - Greenleaf Book Group LLC
KW  - Branding (Marketing)
KW  - Marketing
KW  - Planning
N1  - First ed. published with title StoryBranding; Includes bibliographical references (pages 255-257) and index
ER  -