TY  - BOOK
AU  - Mazzeo,Michael
AU  - Oyer,Paul E.
AU  - Schaefer,Scott
TI  - Roadside MBA: back road lessons for entrepreneurs, executives, and small business owners 
SN  - 1455598895 (hbk.)
PY  - 2014///
CY  - New York
PB  - Business Plus
KW  - Entrepreneurship
KW  - United States
KW  - Small business
KW  - Management
KW  - Strategic planning
N1  - Includes index; Prologue: Lighthearted (and in search of footwear) we take to the open road -- Scaling a business -- Establishing barriers to entry -- Product differentiation -- Setting prices -- Managing your brand -- Negotiating effectively -- Hiring -- Incentives for employees -- Delegation -- Battling the big boys -- Strategy is a continuous process
N2  - "While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher
ER  -