TY  - BOOK
AU  - Watkins,Alexandra
TI  - Hello, my name is awesome: how to create brand names that stick 
T2  - BK business book
SN  - 1626561869 (paperback)
PY  - 2014///]
CY  - San Francisco
PB  - Berrett-Koehler Publishers
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes index; SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons
N2  - "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
ER  -