TY  - BOOK
AU  - Kawasaki,Guy
AU  - Fitzpatrick,Peg
TI  - The art of social media: power tips for power users 
SN  - 1591848075
PY  - 2014///
CY  - New York, New York
PB  - Portfolio/Penguin
KW  - Social media
N1  - Includes bibliographical references and index; How to optimize your profile -- How to feed the content monster -- How to perfect your posts -- How to respond to comments -- How to integrate social media and blogging -- How to get more followers -- How to socialize events -- How to run Google+ hangouts on air -- How to rock a Twitter chat -- How to avoid looking clueless -- How to optimize individual platforms -- How to put everything together
N2  - "A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com
ER  -