TY  - BOOK
AU  - Jain,Andrea R.
TI  - Selling yoga: from counterculture to pop culture 
SN  - 0199390231
PY  - 2015///]
CY  - New York, NY
PB  - Oxford University Press
KW  - Popular culture
KW  - Yoga
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -