TY  - BOOK
AU  - Piscione,Deborah Perry
TI  - The risk factor: why every organization needs big risks, bold characters and the occasional spectacular failure 
SN  - 1137279281 (hardback)
PY  - 2014///]
CY  - New York
PB  - Palgrave Macmillan
KW  - Risk
KW  - Strategic planning
KW  - Success in business
KW  - Value
N1  - Includes bibliographical references and index
N2  - "Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results--even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Amazon, Netflix) and successful start-ups (Tesla, Box), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize"--
ER  -