TY  - BOOK
AU  - Licht,Aliza
TI  - Leave your mark: land your dream job, kill it in your career, rock social media 
SN  - 1455584142 (hbk.)
PY  - 2015///
CY  - New York
PB  - Grand Central Publishing
KW  - Career development
KW  - Social media
KW  - Success
KW  - Vocational guidance
N1  - Part I: Landing your dream job. Finding the right career path ; Getting experience when you have no experience ; Writing a killer cover letter and rock-solid resumé ; Sucking your internship dry ; Nailing your first interview ; Scoring your first business card -- Part II: Killing it in your career. Going for the promotion and the raise ; Surviving people and politics ; Shifting gears and getting ahead ; Text-message speak and other ways to ruin your chances -- Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers ; Revealing fashion's biggest Twitter secret ; Being socially savvy ; Social media damage control -- Part IV: Creating the brand of you. Being your own publicist ; Casting yourself in a new leading role ; When you get to the top, don't be an asshole ; Making cocktails count ; Presenting like a pro
N2  - This "isn't an advice book--it's a mentorship in [259] pages. Aliza Licht--global fashion communications executive, AKA fashion's favorite 'PR girl' and Twitter phenom--is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk ... [delivering] personal and professional guidance for people just starting their careers and for people who are well on their way"--
ER  -