TY - BOOK AU - Gutzman,Alexis D. TI - The e-commerce arsenal: 12 technologies you need to prevail in the digital arena SN - 0814406238 AV - HF5548.32 .G88 2001 U1 - 658.8/4 21 PY - 2001/// CY - New York PB - AMACOM KW - Electronic commerce KW - Internet advertising KW - Internet marketing KW - Web sites KW - Design N1 - Includes bibliographical references (p. [287]-289) and index ER -