TY  - BOOK
AU  - Knight,Philip H.
TI  - Shoe dog: a memoir by the creator of Nike 
SN  - 9781501135910
PY  - 2016///
CY  - New York, NY
PB  - Scribner, an imprint of Simon & Schuster, Inc.
KW  - Knight, Philip H.,
KW  - Nike (Firm)
KW  - Businesspeople
KW  - United States
KW  - Biography
KW  - Sporting goods industry
KW  - History
KW  - Athletic shoes
KW  - Autobiographies
KW  - lcgft
N2  - "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion."--
ER  -