TY - BOOK AU - Megdal,Howard TI - The Cardinals way: how one team embraced tradition and Moneyball at the same time SN - 9781250058317 PY - 2016/// CY - New York PB - Thomas Dunne Books, an imprint of St. Martin's Press KW - St. Louis Cardinals (Baseball team) KW - History KW - Management N1 - Includes bibliographical references (pages 279-281) and index; Prologue -- The Cardinal idea -- The language of George Kissell -- Bill DeWitt Jr. -- Luhnow enters -- Happy days are here again -- After he's gone -- Epilogue: Transition and the irreplaceable Cardinal N2 - Chronicles the history and tradition of the St. Louis Cardinals, from the era when they were managed by Branch Rickey in the years following World War I to the present day ER -