TY  - BOOK
AU  - Cicero,Marcus Tullius
AU  - May,James M.
TI  - How to win an argument: an ancient guide to the art of persuasion 
SN  - 9780691164335
PY  - 2016///
CY  - Princeton, Oxford
PB  - Princeton University Press
KW  - Cicero, Marcus Tullius.
KW  - Rhetoric, Ancient
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references; Cicero's life: a brief sketch -- How to win an argument -- The origins of eloquent and persuasive speech -- The parts of rhetoric or the activities of the orator -- The value of imitating good models of speaking -- The value of writing to prepare for effective speaking -- The requirements and education of the ideal speaker -- Latin texts
ER  -