TY  - BOOK
AU  - Tomes,Nancy
TI  - Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers 
T2  - Studies in social medicine
SN  - 9781469622774
PY  - 2016///]
CY  - Chapel Hill
PB  - University of North Carolina Press
KW  - Consumer-driven health care
KW  - United States
KW  - History
KW  - Medical care
KW  - Medicine
KW  - Marketing
N1  - Includes bibliographical references (pages 473-518) and index; Introduction: This isn't your father's patient -- Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette -- Conclusion: The barbarians are at the gate
N2  - "In a work that spans the twentieth century, Nancy Tomes questions the popular -- and largely unexamined -- idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the co-evolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today."--Book jacket
ER  -