TY  - BOOK
AU  - Dean,Will
TI  - It takes a tribe: building the Tough Mudder movement 
SN  - 9780735214699
PY  - 2017///]
CY  - New York, New York
PB  - Portfolio/Penguin
KW  - Obstacle racing
N1  - Includes index; In the beginning : the first mudder -- What makes a tough mudder : building character -- "I do no whine -- kids whine" : owning your fears -- Authentic at scale : growing a tribal culture -- Better never stops : making innovation happen -- Founder to CEO : the challenge of entrepreneurial leadership -- The business of belonging : connecting the tribe -- Tough lessons : learning from failure -- The gathering of the tribes : where next for the mudder nation?
N2  - "After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy"--Amazon.com
ER  -