TY  - BOOK
AU  - Jarvis,Paul
TI  - Company of one: why staying small is the next big thing for business 
SN  - 9781328972354
PY  - 2019///
CY  - Boston
PB  - Houghton Mifflin Harcourt
KW  - Small business
KW  - Strategic planning
N1  - Includes bibliographical references and index; Part 1. Begin.  Defining a company of one -- Staying small as an end goal -- What's required to lead -- Growing a company that doesn't grow -- Part 2. Define.  Determining the right mind-set -- Personality matters -- The one customer -- Scalable systems -- Teach everything you know -- Part 3. Maintain.  Properly utilizing trust and scale -- Launching and iterating in tiny steps -- The hidden value of relationships -- Starting a company of one : my story -- Afterword: Never grow up
N2  - A guide to enjoying a more successful and fulfilling career by staying small outlines a one-person business strategy for generating consistent cash flow, detailing how to set up, address unexpected setbacks, and maintain happy clients
ER  -