TY - BOOK AU - Rubens,Alex AU - Gerstmann,Jeff TI - 8-bit apocalypse: the untold story of Atari's Missile command SN - 9781419738937 PY - 2019/// CY - New York PB - Abrams Press KW - Atari, Inc KW - History KW - Video games industry KW - Arcades N1 - "Originally published in hardcover by The Overbook Press in 2018"--Title page verso N2 - Before Call of Duty, before World of Warcraft, before even Super Mario Bros., the video game industry exploded in the late 1970s with the advent of the video arcade. Leading the charge was Atari Inc., the creator of the iconic game Missile Command. The first game to double as a commentary on culture, Missile Command put the players' fingers on "the button," making them responsible for the fate of civilization in a no-win scenario, all for the price of a quarter. The game was a marvel of modern culture, helping usher in both the age of the video game and the gamer lifestyle. Taking readers back to the days of TaB cola, dot matrix printers, and digging through the couch for just one more quarter, 8-Bit Apocalypse combines Rubens knowledge of the tech industry and experience as a gaming journalist to conjure the wild silicon frontier of the 8-bit '80s ER -