TY  - BOOK
AU  - Sichol,Lowey Bundy
AU  - Jennings,C.S.
TI  - From an idea to Disney: how branding made Disney a household name 
T2  - From an idea to ...
SN  - 9781328453600
PY  - 2019///]
CY  - Boston
PB  - Houghton Mifflin Harcourt
KW  - Disney, Walt,
KW  - Walt Disney Company
KW  - History
KW  - Juvenile literature
KW  - Branding (Marketing)
KW  - Biographies
KW  - lcgft
KW  - Illustrated works
N1  - Includes bibliographical references (pages 98-99); Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later; Ages 10-12; Grades 4-6
N2  - "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
ER  -