TY  - BOOK
AU  - Sichol,Lowey Bundy
TI  - From an idea to Nike: how marketing made Nike a global success 
T2  - From an idea to ...
SN  - 9781328453624
PY  - 2019///
CY  - Boston
PB  - Houghton Mifflin Harcourt
KW  - Nike (Firm)
KW  - History
KW  - Juvenile literature
KW  - Sporting goods industry
KW  - United States
KW  - Footwear industry
KW  - Athletic shoes
KW  - Sports
KW  - Marketing
KW  - Branding (Marketing)
KW  - Illustrated works
KW  - lcgft
N1  - Includes bibliographical references; Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today
N2  - "Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover
ER  -