TY  - BOOK
AU  - Sugarman,Joseph
TI  - The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters 
SN  - 9780470051245
PY  - 2007///
CY  - Chichester
PB  - J. Wiley
KW  - Advertising copy
KW  - Handbooks, manuals, etc
KW  - Handbooks and manuals
KW  - lcgft
N1  - "An Adweek book"--Cover; Includes bibliographical references (pages 325-326) and index; Understanding the process -- Understanding what works -- Proving the points: ad examples -- Utilizing your copywriting skills
N2  - "For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy - and get ahead in the cutthroat world of advertising."--Jacket
ER  -