TY  - BOOK
AU  - Allred,Lance
AU  - Bucher,Ric
TI  - The new alpha male: how to win the game when the rules are changing 
SN  - 9781683643760
PY  - 2020///
CY  - Boulder, CO
PB  - Sounds True
KW  - Men
KW  - Psychology
KW  - Success
KW  - Masculinity
KW  - Social aspects
KW  - Identity
KW  - Self-help publications
KW  - lcgft
N2  - "The New Alpha Male helps men do the unappetizing work of self-inquiry by framing it as a pre-game warm up. Here readers "untrain" themselves about assumptions they might take as absolute truths in six areas: Culture, Addiction, Stories, Projection, Fear, and Spirituality. The game then heats up in the first half, in which Lance introduces the first three Principles of Perseverance: Accountability, Integrity and Compassion. After a half-time break, the game continues with the next three principles: Discomfort, Acceptance, and Self-Transformation. The final principle, Forgiveness & Gratitude, comes under the heading of Winning"--
ER  -