TY  - BOOK
AU  - Montell,Amanda
TI  - Cultish: the language of fanaticism 
SN  - 9780062993151
PY  - 2021///]
CY  - New York, NY
PB  - Harper Wave, an imprint of HarperCollinsPublishers
KW  - Cults
KW  - Language
KW  - Psychological aspects
KW  - Mental suggestion
KW  - Group identity
N1  - Includes bibliographical references (pages 287-309); Repeat after me... -- Congratulations-you have been chosen to join the next evolutionary level above human -- Even YOU can learn to speak in tongues -- Do you wanna be a #BossBabe? -- This hour is going to change your life... and make you LOOK AWESOME -- Follow for follow
N2  - "From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in"--; What causes people to join-- and more importantly, stay in-- extreme groups? The answer, Montell believes, has nothing to do with freaky mind-control wizardry or Kool-Aid. She argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear-- and are influenced by-- every single day.  Montell exposes the verbal elements that make a wide spectrum of communities "cultish." In doing so, she reveals how they even pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. -- adapted from jacket
ER  -