TY  - BOOK
AU  - Coulombe,Joe
AU  - Civalleri,Patty
TI  - Becoming Trader Joe: how I did business my way and still beat the big guys 
SN  - 9781400225439
PY  - 2021///
CY  - Nashville
PB  - HarperCollins Leadership
KW  - Coulombe, Joe,
KW  - Trader Joe's (Firm)
KW  - History
KW  - Grocery trade
KW  - United States
KW  - Supermarkets
KW  - Chain stores
KW  - Specialty stores
KW  - Success in business
KW  - Retail trade
KW  - Management
KW  - Entrepreneurship
KW  - Autobiographies
KW  - lcgft
N1  - Includes index; Foreword / by Leroy D. Watson -- Preface: What's in a name? -- A trader Joe's sampler -- How we got there -- Mac the Knife -- First I sell, then I leave -- Addendum: Post de-partum
N2  - Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe; Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates.  -- adapted from back cover and Amazon info
ER  -