TY  - BOOK
AU  - Yarrow,Andrew L.
TI  - Look: how a highly influential magazine helped define mid-twentieth-century America 
SN  - 9781612349442
PY  - 2021///]
CY  - Lincoln
PB  - Potomac Books, an imprint of the University of Nebraska Press
KW  - Look magazine
KW  - Popular culture
KW  - United States
KW  - 20th century
KW  - Civilization
KW  - Periodicals
KW  - lcgft
N1  - Includes bibliographical references and index; Machine generated contents note: List of Illustrations -- Preface -- Acknowledgments -- 1. A Forgotten, Misunderstood Magazine That Helped Define America's Golden Era -- 2. In the Beginning -- 3. Look's Thirty-Five Years in Mid-Twentieth-Century America -- 4. The People Who Made Look -- 5. Singing the Praises of Postwar Prosperity -- 6. Anything Is Possible -- 7. Look's Pioneering Role in Covering Civil Rights -- 8. Changing Families, Changing Roles -- 9. Changing Ideas about Women and Men -- 10. Baby Boomers -- 11. When Government and Politicians Were Respected -- 12. Look's "One World" Internationalism -- 13. Covers, Special Features, and Popular Culture -- 14. The End of Look, the Postwar Consensus, and America's Golden Age -- Notes -- Index
N2  - "Andrew L. Yarrow tells the story of Look magazine, one of the greatest mass-circulation publications in American history, and the very different United States in which it existed"--
ER  -