TY  - BOOK
AU  - Ramaswamy,Vivek
TI  - Woke, Inc.: inside corporate America's social justice scam 
SN  - 9781546090786
PY  - 2021///
CY  - New York
PB  - Center Street
KW  - Corporations
KW  - Moral and ethical aspects
KW  - Capitalism
KW  - Business and politics
KW  - Political aspects
KW  - Consumption (Economics)
KW  - Social justice
KW  - Corporate culture
N1  - Includes bibliographical references (pages 329-353); Introduction: The woke-industrial complex --; The Goldman rule --; How I became a capitalist --; What's the purpose of a corporation? --; The rise of the managerial class --; The ESG bubble --; An arranged marriage --; Henchman of the woke-industrial complex --; When dictators become stakeholders --; The silicon leviathan --; Wokeness is like a religion --; Actually, wokeness is literally a religion --; Critical diversity theory --; Woke consumerism and the big sort --; The bastardization of service --; Who are we?
N2  - "There's a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. "Stakeholder capitalism" makes rosy promises of a better, more diverse, environmentally-friendly world, but in reality this ideology championed by America's business and political leaders robs us of our money, our voice, and our identity. Vivek Ramaswamy is a traitor to his class. He's founded multibillion-dollar enterprises, led a biotech company as CEO, he became a hedge fund partner in his 20s, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century. The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, America's elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we as Americans lack both. This book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. America's elites may want to sort us into demographic boxes, but we don't have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be an American in 2021--a journey that begins with cynicism and ends with hope." -- Inside front jacket flap
ER  -