TY  - BOOK
AU  - Estes,Janelle
AU  - MacMillan,Andy
TI  - User tested: how the world's top companies use human insight to create great experiences 
SN  - 9781119844631
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
N1  - Includes index
N2  - "Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."--
ER  -