TY  - BOOK
AU  - Hoyne,Neil
TI  - Converted: the data-driven way to win customers' hearts 
SN  - 9780593420652
PY  - 2022///]
CY  - New York
PB  - Portfolio/Penguin
KW  - Customer relations
KW  - Internet marketing
KW  - Marketing
KW  - Statistical methods
N1  - Includes bibliographical references and index; Conversations -- Relationships -- Self-improvement
N2  - "Neil Hoyne provides details on how to way customers' hearts in a data-driven way"--
ER  -