TY  - BOOK
AU  - VandeHei,Jim
AU  - Allen,Mike
AU  - Schwartz,Roy
TI  - Smart Brevity : the power of saying more with less
SN  - 9781523516971
PY  - 2022///]
CY  - New York
PB  - Workman Publishing
KW  - Communication
KW  - Interpersonal communication
KW  - Self-help publications
KW  - lcgft
N1  - "Smart Brevity count: 28002 words, 106 minutes."; Introduction: the fog of words -- What is smart brevity? -- How to do it -- Smart brevity in action
N2  - Anyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity; "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age.  In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications." -- Amazon.com
ER  -