TY  - BOOK
AU  - Coggins,Colin
AU  - Brown,Garrett
TI  - The unsold mindset: redefining what it means to sell 
SN  - 9780063204904
PY  - 2023///]
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollinsPublishers
KW  - Selling
KW  - Customer relations
N1  - Includes bibliographical references (pages 255-270); Introduction: Who are the unsold? -- You can't "act" authentic -- Intentional ignorance -- Growing into an unsold mindset -- Pathological optimism -- Fall in love, actually -- Be a teammate, not just a coach -- Transform, don't transact -- Creatively selling -- Set goals on purpose -- Conclusion: The best part of the movie
N2  - "A how-to guide for salespeople to revitalize their sales strategy and become more effective in building relationships"--
ER  -