TY - BOOK AU - Lele,Milind M. TI - Monopoly rules: how to find, capture, and control the most lucrative markets in any business SN - 1400049725 PY - 2005/// CY - New York PB - Crown Business KW - Business planning KW - New products KW - Management KW - Product life cycle N1 - Includes index; No trespassing -- The two dimensions of monopoly -- Economics 101 -- It's not about "sustainable competitive advantage" -- Monopoly flavors -- Barriers that protect monopolies -- The new competition and the rise of the situational monopoly -- Monopolies drives market value -- Monopoly kaleidoscope -- Understand your current monopolies -- Defend your current monopolies -- Discover the next monopoly -- Seize the monopolies in your own backyard -- Work backwards -- Focus on speed to space -- Keep moving : mastering the art of monopoly leapfrog -- What to do when the monopoly ends -- Epilogue : the monopolies of tomorrow ER -