TY  - BOOK
AU  - Shrum,Robert
TI  - No excuses: concessions of a serial campaigner 
SN  - 0743296516
PY  - 2007///
CY  - New York, NY
PB  - Simon & Schuster
KW  - Shrum, Robert,
KW  - Democratic Party (U.S.)
KW  - Political campaigns
KW  - United States
KW  - Political candidates
KW  - Political consultants
KW  - Biography
KW  - Presidents
KW  - Election
KW  - Speechwriters
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
N1  - Includes index; A fortunate youth -- Come home, America : writing the words that moved one state -- Almost to the White House -- The dream that wouldn't die -- Three people around a television set -- My bridge to the twenty-first century -- An inconvenient campaign -- The 9/11 election
N2  - Strategist Shrum gives us an epic and personal story of the struggle for power in America during the past four decades. He vividly recounts the personalities and forces that shaped the outcome of the closest and most important elections of our time. We are there in the back rooms, on the planes, and in the motorcades with George McGovern, Jimmy Carter, Ted Kennedy, Al Gore, John Kerry, John Edwards, and Bill and Hillary Clinton. Shrum reveals the manipulations and limitations of old and new forms of political persuasion, from the historic and sometimes controversial speeches he wrote to the negative ads he created, from prepping presidential nominees for critical debates to the deployment of the new political weapon, the Internet. Shrum argues that unlike Republicans from Reagan on, Democrats fall short, politically or in office, when they trim their convictions and walk away from fundamental issues--like universal health coverage. --From publisher description
ER  -