TY  - BOOK
AU  - Weiss,Kenneth D.
TI  - Building an import/export business
SN  - 0470120479 (pbk.)
PY  - 2008///
CY  - Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Export marketing
KW  - International trade
KW  - Trading companies
N1  - Includes index; Includes bibliographical references and index; 1. Your big idea : is it any good? -- Importing handcrafts from Ecuador -- Exporting hardware -- Importing "world clocks" -- Exporting printer paper -- Brokering computer equipment -- Sources of information and help -- 2. Is this business for you? -- Have you failed yet? -- How is your financial situation? -- Interest in and knowledge of the world -- Familiarity with foreign cultures and languages -- Persistence, patience and judgment -- Attention to detail -- Contacts with buyers or the ability to make them -- Twenty important questions -- Import merchant example -- Export agent example -- Sources of information and help -- 3. Setting up your business -- Forms of organization -- Your trade name and logo -- Opening a bank account -- Setting up your office -- Stationery and printing needs -- Accounting and taxation -- Obtaining financing -- Sources of information and help -- 4. Beginning with a buyer -- Why someone would buy from you -- What value means to your customers -- Attracting customers, some examples -- Finding buyers as an importer -- Finding buyers as an exporter -- Sources of information and help -- 5. Choosing products and suppliers -- Finding products to import -- Getting product samples -- Testing products in the U.S. market -- Finding foreign suppliers -- Finding products to export -- Lining up suppliers -- The formal supply agreement -- Protecting your interest -- Sources of information and help -- 6. Marketing in the United States and abroad -- What is marketing? -- Marketing imports -- Marketing exports -- Sources of information and help -- 7. Money matters -- Credit decisions on suppliers and customers -- Methods of payment in international trade -- Export credit and credit insurance -- Foreign currency transactions -- Countertrade -- Sources of information and help -- 8. Packing, shipping, and insurance -- Packing for international shipment -- International transportation -- Shipping terms -- Marine insurance -- Brokers and forwarder
ER  -