TY  - BOOK
AU  - Sernovitz,Andy
TI  - Word of mouth marketing: how smart companies get people talking 
SN  - 1427798613
PY  - 2009///
CY  - New York
PB  - Kaplan Pub.
KW  - Word-of-mouth advertising
N1  - What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
ER  -