TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Switch: how to change things when change is hard 
SN  - 0385528752
PY  - 2010///
CY  - New York
PB  - Broadway Books
KW  - Change (Psychology)
N1  - Includes bibliographical references (p. [267]-292) and index; Three surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going ; Howe to make a switch ; Overcoming obstacles ; Next steps
N2  - In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline
ER  -