TY  - BOOK
AU  - Dowd,Nancy
AU  - Evangeliste,Mary
AU  - Silberman,Jonathan
TI  - Bite-sized marketing: realistic solutions for the overworked librarian 
SN  - 0838910009 (alk. paper)
PY  - 2010///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references and index; Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices
N2  - Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library
ER  -