TY  - BOOK
AU  - Graves,Philip
TI  - Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping 
SN  - 1857885503
PY  - 2010///
CY  - Boston
PB  - Nicholas Brealey
KW  - Consumer behavior
KW  - Consumers
KW  - Research
KW  - Marketing research
N1  - Includes bibliographical references and index; Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research
ER  -