TY  - BOOK
AU  - Macknik,Stephen L.
AU  - Blakeslee,Sandra
AU  - Martinez-Conde,S.
TI  - Sleights of mind: what the neuroscience of magic reveals about our everyday deceptions 
SN  - 0805092811
PY  - 2010///
CY  - New York
PB  - Henry Holt
KW  - Magic tricks
KW  - Neurosciences
KW  - Optical illusions
N1  - Includes bibliographical references and index
N2  - Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description
ER  -