TY  - BOOK
AU  - Schultz,Howard
AU  - Gordon,Joanne
TI  - Onward: how Starbucks fought for its life without losing its soul 
SN  - 1605292885 (hardcover)
PY  - 2011///
CY  - Emmaus, Pa.
PB  - Rodale
KW  - Schultz, Howard.
KW  - Starbucks Coffee Company
KW  - Coffee industry
KW  - United States
KW  - Coffee
KW  - Marketing
KW  - Leadership
KW  - Organizational change
N1  - Includes index
N2  - In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation
ER  -