TY - BOOK AU - Wylie,Christopher TI - Mindf*ck: Cambridge Analytica and the plot to break America SN - 1984854631 PY - 2019///] CY - New York PB - Random House KW - Cambridge Analytica Ltd KW - Facebook (Firm) KW - Internet in political campaigns KW - United States KW - Political campaigns KW - Corrupt practices KW - Presidents KW - Election KW - 2016 KW - Data protection KW - Law and legislation KW - Big data KW - Social aspects KW - Information society KW - Internet KW - Internet marketing KW - Internet advertising KW - Social media KW - Fake news N2 - "Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground."--Amazon ER -