TY  - BOOK
AU  - Schroeder,Carol L.
TI  - Specialty shop retailing: everything you need to know to run your own store 
SN  - 0470107413 (cloth)
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Retail trade
KW  - Management
KW  - Specialty stores
N1  - Includes bibliographical references (p. 391-398) and index; Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future
ER  -