TY  - BOOK
AU  - Tuller,Lawrence W.
TI  - Doing business beyond America's borders: the do's, don'ts and other details of conducting business in 40 countries 
SN  - 1599182572 (alk. paper)
PY  - 2008///
CY  - [Irvine, Calif.]
PB  - Entrepreneur Press
KW  - Globalization
KW  - Economic aspects
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - Handbooks, manuals, etc
KW  - Small business
N1  - Includes index; The basics of global trade -- Global financial system -- Protectionism and free trade -- Public and private information and assistance resources -- Competitiveness and barriers to market entry -- Market opportunities in Brazil and Latin America -- Market opportunities in Russia and Eastern Europe -- Market opportunities in India, China, and South and East Asia -- Market opportunities in Israel and the Arab states -- American habits that drive foreigners up a wall -- Beware of cultural risks -- Overcoming language barriers -- Woman power in global trade -- Winning negotiations -- Market research : performing a country survey -- Assessing country risk -- Building relationships with strategic alliances -- Selling channels in foreign markets -- E-commerce and advertising -- Moving your goods to market -- Trade finance and ensuring you get paid -- Countertrade as a last resort -- Foreign sourcing (importing) made easy
N2  - From the Publisher: Step-by-step guide to doing business around the world. Covering 40 countries, business owners are taken beyond America's borders to enter a new world of eager customers, ready financing, and high margins. International trade expert Lawrence W. Tuller empowers you to compete with giant transnational corporations and ease your burden of stifling U.S. regulations and bankers reticence. Laced with real-life anecdotes and examples, this book covers which markets have the strongest demand, the best ways to sell products, overseas transportation, foolproof payment methods, unique cultural anomalies, and more
ER  -