TY - BOOK AU - Johnson,Steven TI - Where good ideas come from: the natural history of innovation SN - 1594487715 PY - 2010/// CY - New York PB - Riverhead Books KW - Creative thinking N1 - Includes bibliographical references (p. [303]-313) and index; Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant N2 - Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward ER -